Snapchat grew to greater than 400 million customers, Snap in its third-quarter earnings report. The app added 9 million new customers within the final quarter, bringing its complete every day lively customers (DAUs) to 406 million, a rise of 12 % from final yr, the corporate mentioned.
The milestone comes just a little greater than a yr after Snap laid off about of its workforce in an effort to chop prices as promoting income slowed. These cuts, together with new product options, are apparently beginning to repay.
The corporate reported $1.19 billion in income for the quarter, a rise of 5 % from final yr and higher than Wall Road analysts anticipated, CNBC. In a press release, Snap pointed to its subscription service, Snapchat+, as a key a part of its technique to develop its non-advertising sources of income. Snap introduced final month that Snapchat+, which gives customers unique and experimental options for $4 a month, had reached subscribers.
Generative AI has additionally been a vivid spot for the corporate. The corporate’s MyAI chatbot, which rolled out to all Snapchat customers in April, has reached greater than 200 million individuals who have collectively exchanged greater than 20 billion messages with the OpenAI-powered chatbot. Snap mentioned it believes the assistant is without doubt one of the “most used AI chatbots out there at the moment.”
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This text initially appeared on Engadget at https://www.engadget.com/snapchat-grows-to-more-than-400-million-users-205715066.html?src=rss
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